Socially reads every campaign, tells you in plain words what's bringing customers and what's wasting money, and never spends a naira you didn't approve.
You pay Meta for your ads directly. Socially never holds your ad money.
Your briefing
61 leads at ₦2,096 each, 14% cheaper than last week.
Lagos brought in 44 of them. Black Friday has cost ₦6,300 a lead so far, so it's on watch.
Spend
₦127,850
Leads
61
Per lead
₦2,096
Waiting on you
Pause Black Friday
No sale in 5 days. Saves about ₦1,800 a day.
Boost our last Instagram post with ₦5,000
Draft ready: 3 days, Lagos, 18 to 35.
Start from the goal
Pick the result you're after and Socially sets up the rest: the objective, the audience, the placements and the budget split. You check it, then launch.
People tap the ad and start a chat in Messenger or Instagram DMs. Best for businesses that sell in conversation.
Send people to your shop or booking page, and see what each visit cost you.
Put money behind an Instagram post people already like. It keeps its likes and comments.
Reach as many people as possible in the cities you serve, for launches, openings and events.
How we help
Sign in with Facebook and pick the ad account. Socially reads it first; it changes nothing until you ask.
Open it any time: what you spent, what came back, which campaign is carrying you and which is wasting money, in plain words.
Pausing a loser is one tap. Every increase in spend waits for your yes, and none can pass your daily ceiling.
Ask in your own words
How did the Lagos ads do this week? What can we do better?
Or just tell it what to do
Spend ₦10,000 on a new Facebook ad for chats in Abuja. Use our pictures.
New campaign · draft
Pick a picture, then launch. Nothing spends until you do.
The numbers we hold ourselves to
₦0
spent without your approval
Pausing takes one tap. Spending more always waits for your yes.
7 + 7
days compared in every briefing
This week against last week, campaign by campaign, so a change shows up the day it starts.
1
daily ceiling, checked on our server
Set it once. No button, draft or automation can launch anything above it.
2
minutes to connect
Facebook sign-in, pick the ad account, done. No pixel or code needed to start.
Why Socially
A like doesn't pay rent. Socially counts a result only when someone leaves their details or starts a conversation, because that's what turns into a sale. Every suggestion it makes is about cost per customer, not reach.
| Feature | Socially | The Boost button | Ads Manager alone |
|---|---|---|---|
| Judges ads by leads and chats, not likes | Some | ||
| Tells you in plain words what changed, and why | |||
| Flags waste, and stops it in one tap | Some | ||
| Never raises spend without your yes | |||
| A spending limit you set | Some | ||
| Plain English, in your own currency | Some | Some | |
| Facebook and Instagram in one place |
“Some” means it can be done, but you have to know where to look and check it yourself.
Your money, your rules
When you connect, Socially only reads. It earns the right to suggest changes by showing you it understands your account.
Pausing is one tap. Anything that spends more waits for your yes, and your daily ceiling is checked on our server before anything launches.
We check every business on the CAC register and every owner against their BVN or NIN, so the platform stays clean for everyone on it.
No. You say what you want in normal words, like “spend ₦10,000 to get more WhatsApp chats in Lagos”, and Socially builds the campaign for you to check. You can always open the details if you want them.
You do, directly, from your own ad account, the same way you pay today. Socially never holds your ad money.
No. It suggests what to pause and what to grow, and you approve each one. Pausing is one tap. Anything that spends more, a new campaign or a higher budget, needs your yes, and nothing can go above the daily ceiling you set.
Not unless you approve a change. When you connect, Socially reads your campaigns and starts watching them. It touches nothing until you say so.
Because Socially can launch real ads with real money, we check that the business and the person signing up are who they say they are, using the CAC register and your BVN or NIN. It takes a couple of minutes.
Any time, from the Ad accounts page. We revoke our access with Meta straight away and delete your token. Your campaigns keep running exactly as they are.
Connect your ad account and read your first briefing in minutes.